Lateral Thinking Tools - Concept Extraction


Wang Qiong: De Bono China's chief lecturer


Concept extraction begins with the idea that comes first, extracts some concepts, and then extends further along these concepts, resulting in more ideas.

For example, the focus on the need to address the question: "How to encourage employee innovation?
At first there was an idea: "Name the name of an employee to encourage innovation."
On the basis of this idea, you can extract a concept: "Let the individual sense of accomplishment."
And then to "personal accomplishment" as a fixed point of thinking, came up with a number of ideas:
Employees who have a particular contribution to the company's innovation, have their portraits printed on specific items to show their rewards; create "Company Hall of Fame"; reward them as "lifelong employees"; name their own funds; reward them for product names ; Reward dinner with the CEO and so on.
We can also extract more concepts, and then these new concepts as a fixed point, come up with more new ideas.
To come up with an idea is not the main, in this idea to extract a variety of new concepts and alternative methods, is the concept of thinking tools to extract the main points. In many enterprises with the "Chief Concept Officer (ChiefConceptEcceptor)", the main responsibility is responsible for the collection, research, development in all areas of the classic concept.



Often, we experience the external environment of debate and conflict to change old ideas and generate new ideas. But this method does not enable us to fundamentally change. Horizontal thinking method allows us to gain insight and reorganization of the information obtained in a controlled manner in a controlled manner under the new ideas to change their old ideas, the original perception and way of doing things. From its own internal change, in order to achieve the true sense of the "change from the inside out."



Horizontal thinking is a set of creativity training tools that enable us to learn creative processes and methods for problem solving and problem solving, generate new values, and enhance the competitiveness of individuals and teams. For enterprises, the specific value of the performance in: to improve the organizational and individual innovation ability; to identify the problem, the definition of innovation and need to work direction; application of normative tools for creative thinking; harvest thinking results, in-depth development; for innovation To provide a platform and micro-culture; break through the routine, to change the habit of dealing with the original problem.
Innovation is no longer an old-fashioned brainstorm, nor is it an artist-inspired dash, but a new value that can be gained through systematic thinking and steps in horizontal thinking. "Horizontal thinking" allows us to jump out of the "thinking of the box" so that we think more colorful, more quality, so that "mind sailing!