The world's leading brand of innovative thinkingde Bono

More than half of Fortune 500 companies have been or are using the de Bono thinking methods and tools

The world's leading brand of innovative thinking

The most powerful tool for team collaboration Thoughts

Six Thinking Hats ®

"From debating what is to designing what can be"

The world's most authoritative curriculum innovation system, it changes the Olympic history ...Lateral Thinking ™

"If opportunity doesn't knock, build a door."
Help individuals and teams from "think innovation" to "be innovative"!

Ten thinking tools for efficient business decisions' making

The Power of Perception ™

"How you see is what you get!"

Part of China Customer Service

They are using de Bono Thinking Tools ...

  • In 1972de Bono training program start thinking school (UK)
  • In 1991de Bono global business organizations set up (USA)
  • In 2003de Bono China institutions established only authorized institutions (mainland)
  • 010-5826 3902

    de Bono | China headquarters (Beijing)
    Phone: 010-5826 3902
    Address: 3B-0809,No.32 Baiziwan Road,Chaoyang District,Beijing.China
    Zip: 100022
    "de Bono China branch"
    Join cooperation advice: 13608874628Tony Guo



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